Osma sila 001

4. december 2008 ob 14:37 | Vest |

V novi oddaji o oglaševanju se je Katja Buda z Marjanom Novakom, direktorjem Media Polisa, pogovarjala o žiriranju na Epica Awards, slovenski oglaševalski sceni in marketinških strategijah na spletu.

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Komentarji - 11 x komentirano
  1. Fedja Rojnik pravi:

    stvar je dost preprosta kar se mene tice. kreativa oz. velike ideje izvirajo vecinoma iz stiske (osebne ali drugace), mocnih druzbenih pritiskov/pretresov, primankanja (moznosti), v glavnem “zajebanih” situacij kjer se ljudje morajo dokazat da ali v skrajnem primeru prezivijo, obstanejo, ali nekaj so/postanejo. ali pac morejo dat stvari “ven” iz sebe ker je to edini konstruktivni “ventil/outlet” v njihovem okolju. in okolja kjer ko nekaj “nisi”, pomeni da skoraj da ne mores ziveti, so zgodovinsko odlicen inkubator da se res razvije zelja po drugacnosti, razpoznavnosti, lastni originalni identiteti - stvari katere so kljucne pri razvoju inovativnih idej, stilov, pristopov itd..

    primere katere imam v glavi se v glavnem vezejo na glasbo (primerjaj ustvarjalnost inner city londona z zurrichom ali zagreb proti beogradu npr.) ampak, mislim da to velja na splosno tudi za ostale kreativne dejavnosti. in slovenska situacija je dost kompleksna. ker dejansko teh pritiskov za vecino ni niti jih ni bilo. oziroma gres se zmeraj lahko domov na govejo juho vsak vikend. Zdaj pa primerjaj to z kreativcom ki je prisel iz sao paola da si ustvari ime v londonu, in se nekako tam…

    pomojem ce hoces dobro mlado kreativo, pici v beograd, in poberi ves talent, ki se je tam razvil/kalil v casu sankcij oz do 1999…

  2. angie pravi:

    Hvala, Vest.si, da si nam končno pokazala ksiht tega medijskega mogotca ! udri po tajkunih

  3. angie pravi:

    Sedme sile (novinarstva), namreč ni več, je še samo Osma sila .Oglaševanje…

  4. hm pravi:

    Kakšna so vprašanja? Predvidevam, da pametna.

  5. Kramer pravi:

    That was my idea

  6. gyzar pravi:

    neki fuka sound. drgač pa fajn koncept - prva slovenska oddaja o oglaševanju?

  7. fedja rojnik pravi:

    evo odlicen primer (zadnjic mi ni padel na pamet) sta lee and dan …

    kreativci ki so stvar uzeli v svoje roke in naredili wv suicide bomberja (daj “leeanddan suicide bomber” v google za vec informacij)…

    http://www.brandrepublic.com/News/466946/Lee-Dan-parlay-fake-Polo-ad-notoriety-jobs-Quiet-Storm/

    osebno poznam njihovo zgodbo - in to je bil za njih zadnji up ker do takrat niso dobili oz. meli dela (vsaj placanega ne)…

    zdaj…

    www.leeanddan.com

    just do it a ?

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